Design Futures Lab

Organisations

The lab allows for the worlds of fashion and immersive technology to merge in a radical exploration of storytelling, world-building, and reimagining futures by combining the skillsets of fashion practitioners and digital technologists.

The Design Futures Lab 2023 creates a space for new narratives at the intersection of immersive technology and sustainable fashion and design by combining the worlds of fashion and new media.

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“The great thing about this technology is that it is immersive, so it can take abstract ideas and represent them visually, emotionally, and sonically. The moment we start physically and emotionally resonating with the problems we are facing, is when we will start to really care about the solutions,” says multi-disciplinary artist Natalie Paneng, one of 18 creators selected to participate in the inaugural edition of the Design Futures Lab 2022

This creative economy project, supported by the British Council #SouthernAfricaArts, is now in its second year and in 2023 offers 12 South African and Zimbabwean content creators an opportunity to develop experiential, provocative and immersive digital narratives about sustainable fashion and design.

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“It’s a perfect example of how we can foster hope through collaboration and connection through trying global times,” says Holly Bell Beaton, one of the selected artists to the first edition of the programme.

British Council, Electric South, Twyg, Korokoza and Crossover Labs are excited to share with you dynamic digital and fashion, (including accessories and footwear) projects by designers on the Design Futures Lab 2023 stand.